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Adam Greenwell

Search Analytics

Lumenare Search includes built-in analytics to help you understand what users are searching for and optimize your search configuration.

Current release: 2.1.00

Overview

Search Analytics tracks:

  • Popular Queries: Most searched terms
  • Zero-Result Queries: Searches with no results
  • Trending Topics: Growing search terms
  • Click-Through Rates: Which results users click
  • Search Patterns: Usage over time
  • Result Impressions: Which results appeared for known queries
  • Search Intelligence Actions: CTR opportunities, query promotions, synonym drafts, reviewed/reopened states, remediation outcomes, and Search ROI

Enabling Analytics

Initial Setup

  1. Go to Settings → Lumenare Search → Analytics
  2. Check "Enable Search Analytics"
  3. Configure tracking options
  4. Click Save Changes

Tracking Options

Track Popular Queries: Record most searched terms

  • Recommended: Enabled
  • Helps identify content gaps

Track Zero-Result Queries: Record searches with no results

  • Recommended: Enabled
  • Identifies missing content

Track Click-Through Rates: Record which results users click

  • Recommended: Enabled
  • Helps optimize relevance

Track Result Impressions: Record which results were shown for each query

  • Recommended: Enabled
  • Powers CTR opportunities and impression-aware click boosts

Minimum Searches for Trending: Minimum searches before trending

  • Default: 5
  • Higher = only popular terms trend
  • Lower = more terms become trending

Viewing Analytics

Location: Settings → Lumenare Search → Analytics

Shows:

  • Most searched terms
  • Search count
  • Date range
  • Trends over time

Use for:

  • Identifying popular topics
  • Content planning
  • SEO optimization
  • Understanding user intent

Zero-Result Queries

Location: Analytics tab → Zero Results section

Shows:

  • Searches with no results
  • Search count
  • Potential content gaps

Use for:

  • Identifying missing content
  • Content creation ideas
  • Synonym configuration
  • Search optimization
  • Creating editable synonym drafts in Search Intelligence

Location: Analytics tab → Trending section

Shows:

  • Growing search terms
  • Growth rate
  • Recent popularity

Use for:

  • Content prioritization
  • Trending ranking optimization
  • Content strategy
  • User interest tracking

Search Intelligence

Location: Settings → Lumenare Search → Search Intelligence

Shows:

  • High-impression, low-click result opportunities
  • Exact-query promotions created from reviewed opportunities
  • Synonym drafts from zero-result and CTR opportunity rows
  • Remediation outcomes after enough post-action traffic has accumulated
  • Search ROI summary metrics for improved actions, CTR lift, zero-result change, and actions still collecting data
  • Source filters for native Lumenare data and imported Ajax Search Pro history

Use for:

  • Improving specific bad searches before changing global ranking weights
  • Tracking whether a promotion or synonym actually helped
  • Separating imported migration history from live Lumenare behavior

Using Analytics Data

Content Planning

Identify Gaps:

  1. Review zero-result queries
  2. Identify common missing topics
  3. Create content for popular searches
  4. Update existing content

Optimize Existing Content:

  1. Review popular queries
  2. Ensure content matches searches
  3. Update titles/excerpts if needed
  4. Add relevant keywords

Search Optimization

Improve Relevance:

  1. Review popular queries
  2. Check if results are relevant
  3. Adjust weights if needed
  4. Add synonyms for variations
  5. Configure phrase boosting
  6. Promote already-eligible results for exact queries when Search Intelligence shows a clear CTR opportunity

Reduce Zero Results:

  1. Review zero-result queries
  2. Create missing content
  3. Add synonyms for variations
  4. Improve content discoverability
  5. Apply or dismiss synonym drafts so the workflow history stays clean

SEO Benefits

Keyword Research:

  • Real user search terms
  • Actual search volume
  • Content gaps
  • Trending topics

Content Strategy:

  • Popular topics to cover
  • Missing content to create
  • Trending areas to focus on
  • User intent understanding

Data Management

Clearing Analytics Data

When to clear:

  • Starting fresh
  • Privacy compliance
  • Reducing database size
  • After major changes

How to clear:

  1. Go to Analytics tab
  2. Click "Clear Analytics Data"
  3. Confirm action
  4. Data is permanently deleted

Exporting Data

Currently, analytics data can be viewed in the admin interface. Export functionality may be added in future versions.

Privacy Considerations

Data Storage:

  • Stored in WordPress database
  • No third-party services
  • Full control over data
  • Can be cleared anytime
  • Imported Ajax Search Pro data is labeled by source so native and imported analytics can be reviewed separately

GDPR Compliance:

  • User search queries may be personal data
  • Consider privacy policy updates
  • Option to disable tracking
  • Data can be cleared
  • Document Search Intelligence and impression tracking in your privacy policy if your site treats search behavior as personal data

Best Practices

Regular Review

Weekly:

  • Review popular queries
  • Check zero-result queries
  • Identify trends

Monthly:

  • Analyze search patterns
  • Review content gaps
  • Optimize search configuration
  • Plan content strategy

Action Items

From Popular Queries:

  • Create content for popular topics
  • Optimize existing content
  • Add synonyms for variations
  • Configure phrase boosting

From Zero Results:

  • Create missing content
  • Add synonyms
  • Improve content discoverability
  • Review search configuration
  • Use synonym drafts and remediation outcomes to confirm whether the change lowered zero-result rates

From Trending Topics:

  • Prioritize trending content
  • Update existing content
  • Create related content
  • Optimize trending ranking

From CTR Opportunities:

  • Promote a known-good result for an exact query
  • Improve titles or excerpts when users keep skipping a result
  • Reopen reviewed opportunities when behavior changes

Troubleshooting

Analytics Not Tracking

Check:

  1. Analytics is enabled
  2. Tracking options are configured
  3. No JavaScript errors
  4. Database permissions

Solutions:

  • Enable analytics
  • Configure tracking options
  • Fix JavaScript errors
  • Check database permissions

Missing Data

Check:

  1. Analytics enabled recently
  2. Data cleared recently
  3. Tracking options configured
  4. Searches actually happening

Solutions:

  • Wait for data to accumulate
  • Check tracking configuration
  • Verify searches are happening
  • Review analytics settings

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